ZŁOTA 44 Enters International Markets
The international sales launch of ZŁOTA 44 – one of the tallest and most luxurious residential towers in Europe – has begun. A series of informational events will be held in markets across the US, Europe and Middle East. In addition to ZŁOTA 44’s dedicated in-house sales team, Savills International will be the exclusive sales agent for ZŁOTA 44 in the international markets, and Sotheby’s International Realty will be a strategic sales agent throughout Poland.
Award-Winning Residence with Unmatched Luxury
ZŁOTA 44, a premier residence designed by world renowned architect Daniel Libeskind, is in a class of its own and will provide residents with an unmatched living experience. The building recentily received multiple awards at the International Property Awards in London, among the world’s most prestigious property awards. ZŁOTA 44 won four awards in the Poland category: Best Residential Development, Best Apartment, Best Residential High‑rise Development and Best Interior Design Show Home. The building is also nominated for three additional awards in the Europe category. More than 70 residential experts from around the world judged the contest, and the awards are evidence that ZŁOTA 44 has truly differentiated itself from its competition. The building’s iconic features include its avant-garde design and world-class architecture, the luxurious amenities and services, the elegant interior designs and spectacular views, and innovative energy-efficient solutions that will benefit residents.
The building’s appeal has also made an impression on top international publications, including Monocle and The Sunday Times, which highlighted ZŁOTA 44 as one of the most interesting projects in Warsaw, considering it as both an attractive investment and a unique place to live. „Warsaw is a rapidly growing and exciting city and Poland is currently the sixth largest economy in Europe, making an apartment within ZLOTA 44 a sound investment, both in terms of affordability and potential returns. At current we’re seeing an average rental yields of 7.5% for high quality apartments in Warsaw, making this a very exciting investment for international property investors” said Charles Weston Baker, Director at Savills International.
Attractive Investment Opportunity
Warsaw developer BBI Development S.A. and U.S.-based investment manager Amstar have launched the international sales campaign to meet the growing interest in ZŁOTA 44 from international investors. ZŁOTA 44 is appealing to international investors who are looking to buy a top-quality residence of the same high-end standard as the other premier residences across Europe, but at a more attractive price with higher potential returns. In addition, buyers who want to be hands-off with their rental unit, especially those from outside Warsaw and Poland, will be able to use the services of Mzuri – the leader of the Polish market in property management on the owner’s behalf. As the exclusive partner of ZŁOTA 44, Mzuri will provide unit owners with comprehensive agency services related to everyday apartment care or tenant management.
„We currently have significant interest in ZŁOTA 44 from both Polish and international buyers. We estimate that approximately 70% of apartment sales will ultimately be to Polish domestic buyers and the rest being foreign buyers. In Warsaw, a luxury apartment finished to the top world‑class standard costs much less than in the Western countries and other international markets. According to REAS, Poland’s leading residential expert, apartment prices here are eight times lower than in London, three times lower than Paris, and half of prices in Moscow. This makes ZŁOTA 44 a very attractive investment” said Michał Skotnicki, President of BBI Development S.A.
The sales and promotional campaigns for ZŁOTA 44 are led by a strong group of market experts. In the international markets, Amstar and BBI Development S.A. will cooperate exclusively with Savills International, a global leader for real estate market services operating in more than 60 countries, offering a broad range of specialist services in the area of, among others, management and transactions. In Poland, ZŁOTA 44’s dedicated in-house sales team will assume primary responsibility for sales and will be supported by a strategic partnership with Sotheby’s International Realty, one of the world’s premier agencies for luxury residential property.
At the end of 2016, the first buyers will take over the most exclusive apartments in Poland.